Lead Value Calculator
Estimate what a new lead may be worth based on your close rate, customer value, and the different services your company offers.
Your Lead Value
Number of Services
1
Average Lead Value
$150.00
Highest Value Service
Pressure Washing
$150.00
Avg. Estimated Profit Value Per Lead
$75.00
This calculator provides an estimate based on the information entered and does not represent guaranteed revenue or actual results. Lead value is calculated as average customer value multiplied by close rate.
Service Calculator
Add each service your company offers. Estimated lead values update automatically.
Optional. Used to estimate your monthly lead opportunity.
Know What a New Opportunity May Be Worth
Not every lead has the same value. Different services can have different customer values, close rates, and margins. Looking at them separately can give you a clearer picture of what your company may be able to invest in generating new opportunities.
Customer Value
Close Rate
Estimated Lead Value
If profit margin is entered, multiply the result by your profit margin to estimate the profit value per lead.
Use Your Lead Value to Make Better Growth Decisions
Understanding lead value can help you evaluate where it makes sense to invest in generating and converting new opportunities.
Advertising Budgets
SEO Investment
Customer Acquisition Costs
Marketing Performance
Follow Up Processes
Conversion Improvements
Generating the Lead Is Only the Beginning
The value of a lead also depends on what happens after the opportunity comes in. GoOpto helps connect customer acquisition, communication, CRM, automation, scheduling, and follow up so your team can manage more of the customer journey in one connected ecosystem.
Paid Advertising
New Lead
plus Website and SEO
New Lead
CRM
Customer Communication
Follow Up
Appointment
Customer
Build Stronger Customer Acquisition Channels
Connect the systems behind how your company attracts, manages, and converts new opportunities.
