Marketing ROI Calculator
Estimate how your marketing spend translates into leads, customers, revenue, ROI, and return on ad spend.
Your Marketing Results
Estimated Revenue
$25,000
Marketing ROI
400%
ROAS
5x
Estimated Customers
25
Cost Per Lead
$50
Customer Acquisition Cost
$200
Leads Generated
100
Marketing ROI Calculator
Enter your monthly marketing numbers below.
How much you spend on marketing each month.
How many leads your marketing produces each month.
The percentage of leads that become customers.
The average revenue a single customer generates.
Enter your profit margin to also estimate profit based ROI.
See What Your Marketing Is Producing
Each metric tells a different part of the story behind your marketing performance.
Marketing ROI
Shows the estimated return relative to what you spent on marketing.
ROAS
Shows how much estimated revenue was generated for every dollar spent.
Cost Per Lead
Shows the average marketing cost required to generate one lead.
Customer Acquisition Cost
Shows the estimated marketing cost required to acquire one new customer.
Marketing Performance Depends on What Happens After the Lead
Generating leads is only one part of the equation. Response time, follow up, customer communication, sales processes, websites, and conversion can all influence how much value your marketing ultimately produces.
SEO and Advertising
Website or Landing Page
New Lead
CRM
Follow Up
Customer
Revenue
See How Conversion Changes Marketing Performance
Based on the numbers you entered, here is what could happen if your close rate improved. This is an illustrative scenario, not a guarantee of future results.
Close Rate +1%
Estimated Customers
26
Estimated Revenue
$26,000
Marketing ROI
420%
Close Rate +5%
Estimated Customers
30
Estimated Revenue
$30,000
Marketing ROI
500%
Close Rate +10%
Estimated Customers
35
Estimated Revenue
$35,000
Marketing ROI
600%
Connect Marketing With the Systems Behind It
GoOpto helps companies connect customer acquisition with websites, SEO, paid advertising, CRM, communication, automation, and follow up so more of the customer journey can work within one connected ecosystem.
Build More Measurable Growth Channels
Connect the marketing, technology, and customer management systems behind how your company attracts and converts new opportunities.
